un scientifique londonien (Erich Huzenlaub) un épicier texan (Gordon Harwell) En 1941, Gordon Harwell a demandé à Forest Mars un soutien financier pour la construction d’une fabrique pour la production industrielle de riz parboiled. Today, the Harwell plant at Houston produces 1,200 barrels of Huzenlaub Rice (called "converted rice") a … At the request of Mars, Huzenlaub eventually worked with Harwell, the Texas food broker. En 1941, Gordon Harwell a demandé à Forest Mars un soutien financier pour la construction d’une fabrique pour la production industrielle de riz parboiled. In the early 1900s, Erich Huzenlaub and Gordon Harwell, who were scientists and chemists, invented a process to par-cook rice for consumption. Uncle Ben’s was founded as Converted Brand Rice by co-founders Erich Huzenlaub and Gordon Harwell, according to the brand’s website. Pendant la Seconde Guerre mondiale, les troupes américaines ont été approvisionnées en riz parboiled. The image of the Black man on the box was modeled after Frank Brown, a waiter at the Chicago restaurant where Harwell had the idea, according to the website. The parent company of Uncle Ben’s rice said Wednesday that "now was the right time to evolve" the brand, including visually, but did not release details of what exactly would change or when. Doha Madani is a breaking news reporter for NBC News. We know that Gordon Harwell had been residing in Galveston, Galveston County, Texas 77550. ", “Racism has no place in society. Gordon Harwell died in December 1971 at 76 years old. Consumers have been vocal in their expectations that companies take a moral stance on racism and systemic injustices against Black people. The move follows a similar announcement earlier in the day by Quaker Oats, the company that owns Aunt Jemima’s syrup. Le riz parboiled a été développé vers 1940 par deux personnes différentes: un scientifique londonien (Erich Huzenlaub). Huzenlaub and his food-broker partner Gordon Harwell, enjoyed eating out in the Windy City and had been served by Brown a number of times. Plus tard, c’est devenu:«Notre riz est toujours un succès!». The announcement from Mars Inc. comes after a similar decision from Aunt Jemima's parent company, recognizing the racial stereotypes in the brands' origins. Uncle Ben’s had a re-branding in 2007, when Mars portrayed the “Uncle Ben” character as a businessman, according to The New York Times. We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice,” Mars said. Brands have faced intensified scrutiny in recent weeks as protests have sprung up around the world following the death of George Floyd during an arrest in Minneapolis on May 25. The 130-year-old brand features a Black woman who was originally dressed as a minstrel character. Après la fin des actions d’aide, la Grèce a continué à importer le riz Uncle Ben’s, En 1959, lorsque Forest Mars est devenu seul propriétaire, l’entreprise, qui s’appelait «Converted Rice Inc.», s’est rebaptisée «Uncle Ben’s. Pendant la Seconde Guerre mondiale, les troupes américaines ont été approvisionnées en riz parboiled. Erich Huzenlaub's U.S. rights for the "Huzenlaub Process" patent was sold to Forrest Mars, Sr., an extremely successful US businessman. The name “Uncle Ben’s” began being used in the 1940s after Harwell and his business partner discussed a famed Texas farmer, referred to as Uncle Ben, known for his rice. Gordon Harwell made enthusiastic proposals, but even after the string of rejections, Huzenlaub was still unmoved. Harwell was not a rice miller; he was a food broker. The name “Uncle Ben’s” began being used in … Quaker Oats said Wednesday that it plans to change its Aunt Jemima syrup brand after acknowledging the character’s roots in racial stereotypes. 5. Forrest was later instrumental in bringing Erich Huzenlaub … Harwell's scientific knowledge was laughable. UNCLE BEN'S, EBLY, MARS ®/™ est une marque déposée de Mars, Inc. et de ses affiliés. Then one day a German biochemist named Erich Gustav Huzenlaub (now a naturalized British citizen) marched into Harwell's Houston office with the magic formula. Mars Inc., the parent company, said in a release that as a global brand, "we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. Uncle Ben’s was founded as Converted Brand Rice by co-founders Erich Huzenlaub and Gordon Harwell, according to the brand’s website. A German-born scientist, Erich Huzenlaub, is the one who allegedly chose Ben’s rice as the starting point for his revolutionary rice-treatment system. Uncle Ben's parboiled rice has been sold in the United States under that name in 1947. the company that owns Aunt Jemima’s syrup, Aunt Jemima image to be removed and brand will be renamed, Quaker Oats announces, were often referred to as “boy” or “uncle”. Politique de confidentialité | Conditions Générales | Contact Copyrights© 2019 Mars, Inc. Tous droits réservés. In 1942, through Mars's guidance and sponsorship, Huzenlaub created, together with Houston food broker Gordon L. Harwell, the company Converted Rice, Inc., which sold its entire output to the U.S. and British Armed Forces. Critics have pointed out the problematic use of a Black man to be the face of a white company, noting that Black men were often referred to as “boy” or “uncle” to avoid calling them “Mr.” during the country's Jim Crow era. Huzenlaub and his food-broker partner Gordon Harwell, enjoyed eating out in the Windy City and had been served by Brown a number of times. “We know to make the systemic change needed, it’s going to take a collective effort from all of us — individuals, communities and organizations of all sizes around the world.”. We are unaware of information about Gordon's family. He was born on June 22, 1895. Not only did their invention increase rice's nutritional value, but it also reduced the cooking time and made it resistant to pesky weevils.